Episode 75 - From Sun Seeker to Skin Advocate: Building Island Vibes & Choosing a New Way to Tan with Amy Maree Campbell

Have you ever looked back at the way you treated your skin when you were younger - baking in the sun, chasing a tan - and thought… I know better now?

In this episode of It’s a Mindset, I’m joined by Amy Maree Campbell, Founder and CEO of Island Vibes - an Australian-made, inclusive sunless tanning brand born from lived experience, loss, resilience and a deep commitment to skin health.

Amy’s journey is extraordinary. From starting out as a mobile spray-tan artist in 2005, to becoming Nine Network Sydney’s contracted celebrity tan artist, to building and later selling a hugely successful hair and beauty salon - and finally choosing to focus fully on Island Vibes - this is a story of courage, clarity and conviction.

What makes this conversation especially powerful is why Amy does what she does. Growing up, she watched multiple members of her immediate family battle serious skin cancers, including melanoma. Those experiences shaped her lifelong mission to educate people - especially young women and teens - about sun safety, without shaming or fear.

At 50, I found myself deeply resonating with this conversation. I’ve finally made peace with stepping away from being a sun-seeker, and while I’ve used fake tan before, I know I’ll be far more intentional about protecting my skin moving forward. This episode felt like a timely reminder that mindset, education and self-care evolve as we do.

Key Takeaways:

• Why skin-cancer awareness - particularly for teens - matters more than ever
• How Island Vibes offers a safer, natural-looking alternative to sun exposure
• Amy’s journey through IVF and endometriosis, and how resilience shaped her leadership
• The power of belief, manifestation and vision boards in building a business
• Why Amy sees challenges as inevitable life lessons - not roadblocks
• The importance of community, support and inclusive beauty at every age

About the Guest:

Amy Maree Campbell is the Founder and CEO of Island Vibes, an Australian-made sunless tanning brand created to deliver a natural, inclusive glow without the harmful effects of sun exposure. With nearly two decades of experience as a spray tan artist - including work as Nine Network Sydney’s contracted celebrity tanner - Amy is widely respected for her expertise, authenticity, and commitment to skin health.

Amy’s passion for safer tanning was born from deeply personal experience, having witnessed multiple family members battle skin cancer from prolonged sun exposure. This journey transformed her from a former sun seeker into a passionate skin advocate, educator, and entrepreneur.

After building and successfully selling Southern Sydney’s largest combined hair and beauty salon, The Bridal Bar, Amy chose to focus fully on Island Vibes - a brand grounded in inclusivity, community, and self-belief. She is also a co-author of Navigating Motherhood, an IVF and endometriosis advocate, and a powerful voice for conscious beauty and women-led business.

Amy’s story is one of resilience, vision, and choosing a better way - for your skin, your body, and your life. 

Show Resources:

Follow Amy on Instagram - HERE

Connect with Amy on LinkedIn - HERE

Check Out Amy's, Island Vibes Website - HERE

Follow Emma, the Podcast Host on Instagram - HERE

Learn More About Emma's 1:1 Coaching - HERE

Book a FREE 30-Minute Discovery Call with Emma - HERE

This is a conversation about health, identity, motherhood, belief and choosing long-term wellbeing over short-term aesthetics - without losing joy, confidence or glow.

If you loved this episode, please share it on your Instagram stories and tag @emmalagerlow and @amy_maree_c - it helps these conversations reach more people who need them.

Yours in self-care, sun safety and conscious choices, Emma. X.